The Heart Behind the Cards
Hi, I’m Charlie, and I believe the right card can make someone’s whole day.
Every card that leaves my Leicestershire studio is personalised, luxury, handmade, and gift boxed — because big moments deserve more than a shop-bought scribble.
How It Started
I began selling on Etsy in 2019 after I couldn’t find anything special enough for a close friend’s wedding. The high street options felt mass-produced. The online ones felt… cold. So I picked up my craft knife, some pearls, and a lot of glitter, and made one myself.
That one card turned into requests from friends. Friends of friends. Then strangers who became friends. Thousands of 3D flowers, crystals, and late nights later, this little studio in Ashby de la Zouch has grown into a full-time business — with my little dog Daisy supervising all operations and occasionally stealing the ribbon - she is still a puppy!
What Makes My Cards Different
1. Everything is personalised
Names, dates, your message, even the colour scheme. If it’s going to sit on their mantelpiece, it should have their story on it.
2. Luxury is in the details
We’re talking 300gsm pearl cardstock, hand-layered 3D flowers, Swarovski-style crystals, pearls, lace frames, and gold or silver foil. You’ll feel the quality the second you pick it up.
3. Handmade means handmade
No machines. No templates. Every petal, pearl, and butterfly is placed by hand in my Leicestershire studio, usually with Daisy curled up nearby causing mischief. That’s why no two cards are ever 100% identical — and why each one takes hours.
4. Gift boxed, always
Your card arrives in a rigid white gift box. Because handing over a squashed envelope is not the vibe for a 60th birthday or wedding day.
Who These Cards Are For
They’re for the mums who keep every card. The brides who want blush-pink perfection. The daughters celebrating Mum’s 80th. The godparents at a baptism. The fiancées turning 30.
If you’re the kind of person who cries at happy news and believes in sending things in the post — we’re probably going to get along.
Made in Leicestershire, Sent with Love
Since 2019, all cards have been designed and finished by hand in my studio in Leicestershire, UK. From here they’ve gone out to celebrate weddings in London, 50ths in Manchester, baptisms in Rome, and new babies in Australia.
Wherever yours is going, it’ll arrive ready to make someone feel incredibly special. Daisy insists on quality control, mostly by sniffing the boxes.
Thank You
Thank you for supporting a small UK business and choosing handmade over mass-produced. When you order from me, you’re not just buying a card — you’re giving me and Daisy the best job in the world.
Can’t wait to make something beautiful for your next big moment.
With love,
Charlie & Daisy